Bill Sitter and Jerry Randecker recently returned from attending the annual Association of Equipment Manufacturers (AEM) conference held in Hollywood, FL.   This meeting is great for networking with colleagues throughout the construction and farm equipment manufacturer and related supplier companies.  Featured at this year’s meeting was a focus on how to expand your marketing presence through social networking using modern technology. 

 Although Jordan-Sitter Associates has previously utilized Facebook, Twitter and LinkedIn to interact with potential candidates and clients; the message of how powerful these tools can be was highlighted.  Beyond networking, the conference reinforced how  these tools can help keep your business image in front of customers. 

 Upon returning to our office in Texas, we began to implement some additional ideas using these tools to enhance our customer support and service.  Of course, having some younger (25 and 30 something) staff members does help us more readily turn these ideas into actions.

 The conference was well attended and offered updates on the current economic situation worldwide.  We are looking forward to attending next year’s conference scheduled to be held in our beautiful home town of San Antonio.