
This Director will reside in beautiful Baton Rouge, LA
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About the Company:
H&E Equipment Services, Inc, (the Company) was established in 1961 and has enjoyed incredible growth ever since. Now a publicly traded corporation on the NASDAQ (HEES), H&E has over 65 full service locations, representing a very large number of quality lines of construction equipment. Product lines include: Doosan, Komatsu, Gehl, Manitowoc, New Holland Agriculture, Gomaco, National Crane, Skyjack, Moxy, Grove, Sullair and more.
The Company has been designated by Manitowoc Cranes as an “Encore” dealer approved for major crane rebuilds at 3 locations (TX, LA & AL). Manitowoc’s CONEXPO 2011 display will feature one of H&E’s major crane rebuilds. These major rebuilds on large crawler cranes entail well over a half million dollars and represent major potential product support revenue streams, while providing a major service to customers.
H&E has chosen SAP as the new ERP system and implementation was completed in 2010; with additional adjustments being completed now. By 2012 a complete “Mobile Solution” should be in place for all service functions. CONNECT is the CRM program available to assist PSSRs and equipment salesmen in their efforts to optimize territory coverage and revenue.
About the Opportunity:
The new Director of Product Support Marketing will be located in an office near the VP of Product Support, in H&E’s Baton Rouge, LA corporate headquarters. H&E has multiple regions, spanning coast to coast. This Director’s primary product support marketing focus will be in Regions 3 & 4 which includes LA, TX & AR and involves primary focus on Komatsu construction equipment, Manitowoc/Grove cranes and allied product lines.
The opportunities to work with the two Region VPs plus Branch Managers at approximately 20 facilities, and with approximately 15 PSSR’s to grow service and parts aftermarket sales is almost unlimited. Initially, this Director will not have direct reports and will work with and through the regional and branch structures to provide product support marketing programs and training to Product Support Sales Representatives (PSSRs).
Basic duties & responsibilities:
It is expected that this new Director will use the CONNECT CRM program, and other analytical tools, to help PSSRs optimize the potential of each territory in terms of: customer coverage, sales calls & close ratios. It will be important for this Director to demonstrate that new programs produce measurable results (not overnight) but for long-term.
This Director must be comfortable being out of his/her office: riding with PSSRs, training at branches and visiting customers – at least 60% of the time. Clearly, this is a role for a results oriented, proactive leader and not a staff oriented person who is most comfortable behind a computer. It is especially good news that the COO, the VP of Product Support and the Region 3 & 4 VPs are committed to profitably growing aftermarket service and parts sales.
He/she will be the “Champion” for this new product support marketing focus with a very large, successful & growing equipment dealer. This provides a unique opportunity to take personal “ownership” of a long-term initiative that will start in 2 Regions and may eventually be implemented coast to coast. This professional will be highly visible to the COO, all senior management, and to H&E’s OEM suppliers.
Desired qualifications:
- Ethics, Accountability and Integrity must be of the highest caliber
- Construction Equipment Product Support Marketing Background: Experience with major brands of construction equipment (Komatsu, Manitowoc, Grove, Cat, Deere, Volvo, Case, etc.) is ideal. Candidates should have gained at least some of their experience at a construction equipment dealership.
- Ability to Develop and Professionally Present Creative Promotional Ideas
- Experience conducting market analysis, including market segmentation, to optimize PSSR effectiveness.
- Good Computer Skills: A comfortable user of Microsoft Word, Excel, Outlook and PowerPoint.
- Comfortable with Travel by Vehicle in the 60% Plus Range
- Education – Minimum High School Diploma: H&E has several proven senior managers without college degrees. Although a 2 or 4-year degree will be beneficial, the primary focus will be on selecting a new Director who meets this spec’s qualifications and has proven successful at obtaining positive results.
- Relocation: Candidate must be committed to expedite a prompt family move to the Baton Rouge, LA area
- Positive Change Agent: Candidates should be able to provide examples where they have implemented change (or played a key influencing role) with positive outcomes; ideally involving a team scenario.