Recruiter :
Jay Lucas
THE CLIENT
Our client is an American-made attachment manufacturer with over 75 years of industry heritage, known for a broad and expanding portfolio of heavy-duty attachments that serve construction, agriculture, landscaping, and snow removal operations across North America. Built on a foundation of engineering excellence, their products are trusted by major equipment OEMs. What started as a regional snow removal solution has grown into a 150+ attachment portfolio spanning skid steers, tractors, wheel loaders, and mini skid steers, with a sales trajectory that reflects a company firmly on the move.
THE OPPORTUNITY
Join a growing North American attachment manufacturer as a Territory Sales Representative and take full ownership of one of their most strategically important new territories: the Northeast. This is a genuine ground-floor opportunity: the outside field sales team was only launched recently, meaning you won't be inheriting someone else's problems or picking up where a predecessor left off. You are writing the origin story.
You'll represent a multi-brand portfolio across construction and agricultural dealerships of every major OEM brand. This role is brand-agnostic, virtually every dealer in your territory is a potential customer. That's a target-rich environment that most attachment reps never experience. Add a robust snow equipment program that creates a seasonally diversified revenue stream unique to the Northeast, and you have more cards to play than nearly any comparable role in the industry.
This is not a role for someone looking to manage a mature book of business. It's for a self-starter who gets energized by a blank map, thrives on direct dealer relationships, and understands that territory building is measured in quarters — not weeks. Strong performers will be well-positioned as territories mature, grow, and subdivide, creating natural pathways to expanded responsibility and leadership.
DUTIES
The ideal candidate is self-directed and accountable, running their territory like a business without needing daily oversight, while communicating proactively with leadership when challenges arise.
Our client is an American-made attachment manufacturer with over 75 years of industry heritage, known for a broad and expanding portfolio of heavy-duty attachments that serve construction, agriculture, landscaping, and snow removal operations across North America. Built on a foundation of engineering excellence, their products are trusted by major equipment OEMs. What started as a regional snow removal solution has grown into a 150+ attachment portfolio spanning skid steers, tractors, wheel loaders, and mini skid steers, with a sales trajectory that reflects a company firmly on the move.
THE OPPORTUNITY
Join a growing North American attachment manufacturer as a Territory Sales Representative and take full ownership of one of their most strategically important new territories: the Northeast. This is a genuine ground-floor opportunity: the outside field sales team was only launched recently, meaning you won't be inheriting someone else's problems or picking up where a predecessor left off. You are writing the origin story.
You'll represent a multi-brand portfolio across construction and agricultural dealerships of every major OEM brand. This role is brand-agnostic, virtually every dealer in your territory is a potential customer. That's a target-rich environment that most attachment reps never experience. Add a robust snow equipment program that creates a seasonally diversified revenue stream unique to the Northeast, and you have more cards to play than nearly any comparable role in the industry.
This is not a role for someone looking to manage a mature book of business. It's for a self-starter who gets energized by a blank map, thrives on direct dealer relationships, and understands that territory building is measured in quarters — not weeks. Strong performers will be well-positioned as territories mature, grow, and subdivide, creating natural pathways to expanded responsibility and leadership.
DUTIES
- Drive territory growth by identifying, calling on, and developing relationships across dealer groups of all major OEM brands (Cat, Kubota, Bobcat, CNH, Volvo, Case, and more) with no competitive dealer network restrictions
- Conduct tow-and-show product demonstrations by pulling a company-provided trailer loaded with demo product to dealer locations, getting dealers engaged with the product firsthand
- Convert non-stocking dealers to committed stocking partners through consistent relationship investment, strategic account planning, and multi-brand introductions across the full product portfolio
- Build and maintain relationships at every level of the dealership, front-line sales reps, parts and service managers, and dealer principals, to ensure broad account penetration
- Call on national rental account branches where authorized purchasing exists, expanding the brand's presence beyond the traditional dealer channel
- Serve as the eyes and ears of the company in your territory, logging concise dealer visit notes in Salesforce to feed real-time market intelligence to the inside sales team
- Collaborate closely with the inside sales team, which handles quoting and order processing, to ensure dealers receive responsive support and seamless experience
- Represent the brand professionally at dealer open houses, trade shows, and OEM-sponsored events
- Develop and execute a quarterly territory plan targeting a mix of existing accounts and untapped dealer locations
- 5–10+ years of outside or territory sales experience in construction equipment, agricultural equipment, attachments, or a closely related industrial product category
- Proven experience selling through dealer or distributor networks
- Hunter mentality with demonstrated ability to develop new business from scratch, not just manage an established account base
- Ability to sell on value, not price and know how to make that case convincingly
- Personal comfort in both environments: walking a muddy equipment lot in work boots and sitting across from a dealer principal at a formal account review
- Comfortable towing a trailer and conducting live product demonstrations (this is central to how our client builds brand presence in the field)
- Disciplined with light CRM documentation — Salesforce usage is required but the expectation is brief, voice-dictated dealer notes, not extensive call reports
- Valid US work authorization and the ability to travel approximately 50% throughout the Northeast region
- Preferred Qualifications: College degree (equivalent industry experience will be weighed heavily alongside formal education). Working knowledge of skid steer, tractor, or wheel loader attachments. Construction equipment background preferred over Ag, though both are valued.
The ideal candidate is self-directed and accountable, running their territory like a business without needing daily oversight, while communicating proactively with leadership when challenges arise.
- Grit - willing to pull a trailer, unload products with a skid steer and get their hands dirty in the field, while remaining polished enough for a formal dealer principal meeting
- Curiosity - the product line is broad and growing; reps who invest in deep product knowledge earn dealer trust faster and close more business
- Competitive Drive - wired to win, whether that instinct was forged in athletics, direct sales, or entrepreneurial experience
- Team Orientation - success depends on a healthy relationship with the inside sales team; reps who collaborate, share intel, and communicate well amplify their own results