If your sales guy is your super hero, then marketing is their utility belt arming them with the weapons and tools to get their deals closed. Marketing in heavy equipment (any industry) can be very broad. Whether planning your next trade show, developing buyer personas and buyer journeys, customer lifecycle management, designing digital assets, managing a podcast, or leveraging your company’s social media, marketing is essential to making sure your brand is positioned right where you want. So whether you engineer it, manufacture it, distribute it, sell it, service it, or rent it, we can find the marketing talent to make sure your brand rises above your competition.
Relationships are at the foundation of heavy equipment and any OEM will admit that a strong dealer network is the single most important key to increasing unit sales and capturing market share. This is what makes Dealer Development such a critical position in the industry. From developing dealer agreements, to dealer recruitment, and dealer performance management, this position is key to both the dealer and the manufacturer. If developing and optimizing your dealer network is important to your growth, then let us help you build a high-performing team!
If you have a great product but your shop floor is a mess, your quality issues are rampant, you have chronic safety and injury claims, and/or your lead times are stretched out for 12-18 months then don’t expect sales and marketing to drive lasting market share and revenue numbers. Floor planning, quality control, production scheduling & Planning, raw material planning, and quality methodologies like Kaizen, Lean, 5S, and Six Sigma are critical attributes that we know make for high-performing OEMs. The proof isn’t in the buzzwords, it’s in measurable outcomes. Suffice it to say, we know how to recruit manufacturing talent to either turnaround your plant or to keep it running like a fine tuned machine.
Warehousing, Distribution, and Logistics. Whether handling the analytical aspect of supply chain, like demand and supply planning, or the strategic aspects like vendor selection and new product development, or the tactical aspects like handling shipping, receiving, inventory auditing, we have the domain expertise to know what top talent looks like.
Behind every high-performing business is a strong internal team. Leaders in HR, IT, and Accounting are critical positions and knowing what separates the good ones is important. How do we know? From hundreds of searches and thousands of recruiter screens, on top of many hundreds of client interviews. Bottom line, it’s hard to substitute for experience.
