Episode Highlights
What if the real reason companies struggle to grow isn’t their product, their market, or even their strategy, but how they think about people? Too often, organizations chase revenue and results without stopping to ask a harder question: do we actually have the right talent, in the right roles, aligned with where we say we’re going?
In this episode of Heavy Hitters, Jay Lucas sits down with Wade Massey, VP of Dealer and Rental Accounts, for a conversation about leadership, talent, and organizational alignment. Wade shares how early life experiences, competitiveness, and repetition shape professional behavior, along with what it really feels like to move from being an individual contributor to becoming a leader.
Together, Jay and Wade explore why talent strategy and organizational strategy so often drift apart, and how that misalignment quietly shows up as frustration, turnover, and stalled performance. They dig into what leaders frequently get wrong about hiring, why core values matter as much as skills, and how development and performance management play a critical role long after someone is hired.
With real-world examples and honest insights, this episode challenges leaders to rethink how they invest in people and shows what it takes to build sustainable organizations where strategy, culture, and talent are truly aligned.
Our Guest
Wade Massey is the VP of Dealer & Rental Accounts and a 14-year veteran of the executive search and talent industry. A natural “people person” from South Texas, Wade fell into recruiting after realizing his passion lay in building teams and helping others succeed. With experience conducting thousands of interviews, he specializes in aligning talent strategy with organizational vision, emphasizing core-values hiring and internal development. A former competitive soccer player and avid golfer, Wade brings a mindset of continuous improvement and teamwork to helping businesses build the cultures and teams they need to win.
