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Real People. Real Stories. Real Industry Insight.

Tune in to conversations with industry experts, hiring leaders, and top talent. Our podcasts explore recruiting trends, leadership insights, and much more!

Heavy Hitters Podcasts

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Hosted by Jay Lucas, a 30-year executive recruiter and business owner, Heavy Hitters features candid conversations with top leaders in the heavy equipment industry, exploring the mindsets and strategies behind lasting success.

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Latest Episode

The Hidden Data Problem Costing Equipment Dealers Millions

What if the biggest barrier to sustainable growth in heavy equipment isn't market conditions, tariffs, or competition, but ignoring the 10–20% of customers who drive 80%+ of your business? Too many organizations spread resources thin across the long tail of low-value accounts, while top performers quietly capture disproportionate share through focused, data-backed plans.

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